Archive for November, 2009

Free Online Advertising For Free

Monday, November 30th, 2009

free online advertising for free

Free Online Advertising… Five High-Priority Tactics You Should Know

“I remember my first attempts to getting online. I had no clue where the cut on button was. My mother told me to take up something a little less taxing on the brain. However, those days are long behind me. Today, I now even know HTML Code ( Who would have ever thought)

If you are looking for a more efficient and effective way to grow your business; online advertising rocks!

This article is going to share some tips that I’ve learned that should have you online, with confidence in no time.”

“The first thing I learned during my many late nights of mental computer bashing is, ( this may be the most important tip of all,) pace yourself. Don’t try to learn everything all at one time. When I tried to take on too much, it just made me frustrated and overwhelmed.

It was not until I started using common sense with all of the other stuff that I was reading that things started looking up. As a matter of fact, once I got confused or blurry eyed I would stop. Many times I would go for a walk in the kitchen refocus and start again.

So here is the abridged version of what I learned and how it can assist you.

We will start with explaining a strategy that is simple and if you can turn on a computer you can participate. That strategy is Email Marketing.

Did you know that email marketing is one of the most effective tools at your disposal when it comes to free advertising? Its easier to learn than you think, and will allow you to place the majority of your advertising strategies on autopilot.

Success in any business depends on how effective your marketing systems are. And off-line marketing alone is just too expensive and time consuming.

Below are 5 Online Internet Advertising Methods that are sure to Reduce Your Advertising Cost!

1.Emailing existing clients is a great way to introduce them to new products or services: You can easily educate customers, which increases your credibility,.. .You can accomplish this effortlessly with your own email list.

2.Generating leads can be easy with a webpage dedicated to capturing leads. In other words, you need to capture people’s names and e-mail addresses onto your own mailing list. Once you do this, you can follow up with all of the leads at will.

3. Create a system that can be duplicated. A well set-up email advertising system will multiply its efforts with less of you and more automation. Your business should be system dependent not people dependent. Your goal is to have it so all you have to do is point and click

4. Automation is the reason most of us wanted to include the internet to our marketing strategies in the first place. IF you want to free up your time and make some big bucks you will have to leverage your time .

J. Paul Gettys said it the best. “I would rather have 1 percent of the efforts of a 100 people than 100 percent of my own effort.

5.Incorporate an auto responder. Learn to integrate technology into your follow-up system. You can effortlessly send out a series of promotional messages that was written and loaded up in advance.

You can be away from the house! Your sales message will arrive in your customers email box whether they live in your home town or across Country.

The old school way of only marketing off-line is pass’e. Everything you do off-line can be done on-line. Not only that, but everything you do off-line repeatedly can be automated using the Internet.

Off-line marketing is static and is fading. Free online advertising tactics is unlike any other kind of marketing. Forget the over-saturated, me-too ads and marketing mediums. With online advertisements there are a variety of ways you can promote your business, at a price you can afford.

About the Author

Struggling with High Advertising Cost? Trying to figure out how to reduce cost and boost sales? This Special Report explains how you can make more and spend less. Grab your copy Available at==….

In UK what is the best free online advertising website for small business?

I need to make advertisement which website is good and will have better outcome for my business, its small cleaning company ,I am desperate to have few customers to start out.

There are loads available, just take a look at this list:

I am a magnet to money

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Most Effective Online Advertising Networks

Monday, November 30th, 2009

most effective online advertising networks

Know the Efficiency of an Online Advertising Network

The usage of Internet is increasing and so is its efficiency, as an advertising medium. It has become more effective with the concept of online advertising network. The advertising done through an extensive medium is sure to observe considerable responses. Now, organizations are getting more conscious about using Internet advertising for promoting products and services. This is because of the growth they see in associating with the dotcom arena. Such an advertising system has an efficacy to achieve target users that use Internet for various reasons.

Placing advertisements through an online advertising network is quite useful because of the sizeable advantages it has. The advertisements are published over a large group of publisher websites. These publisher websites may be into activities like social interactions, portals, blogging or merely spreading information related to sectors like banking, finance etc. These activities generate content, which is relevant with the theme of website. Such publisher websites are organized for achieving popularity among the users.

The websites working under an online advertising network grow with promotional strategies of the agencies coordinating it. This makes the network aligned towards development and extends reach to a large number of users. Now, these users are target audience for the advertisers. Considering the UK online market scenario, Internet and Radio comes after Television in terms of user response towards advertising (BMRB). This fact makes it clear that Internet usage and reliability is picking up among the users. Similarly, advertisers are too getting aware about the potentials of this medium.

According to a data from e-Consultancy, online ad spends increased by 47% to £ 2,016 million. This increase is a clear indication of growing efficiency of online advertising. The utility of online advertising network is also a factor that contributes to this growth. This system has enabled advertisers to use economical advertising. At the same time, this type of advertising is effective too. Such kind of promotional setup is driven with the power of network.

The advertisers can use the online advertising network, by appointing an agency that deals in Internet advertising. An efficient collaboration will lead the advertisement campaigns in the right direction that targets potential customers.

About The Author: Meenakshi Wali is the Author of Rupiz Ad Network, a leading online Ad agency. She is heading a team of experts, which is into online advertisement agency, internet banner advertising, online web site advertising, web banners.

About the Author

posted by
Furqan Suleman

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Online Advertising Forecast

Sunday, November 29th, 2009

online advertising forecast

The Effect of Online Marketing on Your Life

The face of buying and selling has undergone a sea change ever since the invasion of internet. Internet marketing or online marketing has brought your near by market place as close to you as your laptop or pc. Online marketing services are the tools that are used to enhance the buying and selling transaction that take place in the virtual world.

Online marketing is a growing fundamental and is expected to grow massively in the coming years. A few years back the concept of online marketing or online marketing services were only restricted websites that dealt in goods that were shipped to your desired destination. But online marketing today is easier to reach. It does not only help you buy anything from clothes, electronics, accessories and jewelry to gifts and flowers too. Rather it has now made life much easier for you. Paying your monthly bills or accessing your bank account right from your house was something which was impossible a few years back, but internet and online marketing has made it possible.

A report by JupiterResearch on Online Population Forecast, states that by the year 2011, there shall be as many as 1.5 billion people with internet connection throughout the world. The highest growth rate shall be accounted in countries like India, China and Brazil. If the report is to be believed then the growth is undoubtedly incredible and shall bring about a revolution in online marketing.

This growth in online marketing has also brought about a drastic increase in the Online Marketing Services

that are provided to these websites. The technique of online marketing services has evolved over the years. Today there are several online marketing services like email marketing, affiliate marketing, search engine management or SEM and internet advertising. These are just the broader classifications of the services that online marketing can provide.

Other upcoming internet services like viral marketing, blog marketing, social communities etc, are also helping in spreading online marketing services in the internet world. The day to day rise in online marketing shall have its effect on the total ad spends also. If the trend continues, online marketing services shall be the most profitable business in the years to come.

About the Author

Meenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, search engine optimisation services and search engine marketing over the globe.

What is the average clickthrough rate for PPC ads on Google, Yahoo, Microsoft Search?

I’m trying to forecast revenue for an online business supported by search engine advertising and contextual advertising with a pay per click model. I have the average keyword prices broken down by vertical but I would like to know the average clickthrough rates to model the potential revenue.

It is not possible to model the CTR because it can be any value from a low of less than 1% to as high as 30%.

It will vary on many factors like the sector and the creative (ad) itself.

Not only that but if you have a CTR of 2% with a converstion rate of 10% it is better than a higher CTR of 3% with a conversion rate of 5%.

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Online Marketing Oregon

Sunday, November 29th, 2009

online marketing oregon

The Profitable Advantage of Social Marketing

by : Jonathan Haryanto

It is really hard to convey how different marketing on the web is today compared to years ago. Today, business professionals are recognizing the profitable advantages of social networking sites, and are seeking niche networks to communicate fluidly with others in their line of work and outside their industry. Social networking – perhaps you’ve heard of it before, but are not quite sure what it means. Free traffic is one thing. Free traffic while building extreme customer loyalty through community building and interaction is a whole different ball game. Take it from someone who has done it all over the last decade. Social marketing, once you catch the bug and learn to do it right, is the most freeing feeling a marketer can have on the web. Especially for marketers who’ve had to do marketing the old fashioned way and in-your-face direct sales.

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision. The trend of social networking on the web began with people wanting to reconnect with lost school friends. Then it expanded to sharing messages, music, and videos with people sharing pieces of their culture and life interests. Some of these advantages to business networking sites are their on demand information, quicker communication than through email, an improved culture at work, and a more personable and trustworthy professional presence with pictures, blogs, and information for potential partners and clients to access.

Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other internet users and develop friendships and business relationships, too. The websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share a common interest such as hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals, from all around the world, access to social networking sties. This means that although you are in the United States, you could develop an online friendship with someone in Oregon or Switzerland. Not only will you make a new friend, but you just might learn a thing or two about a new culture and new languages. And, learning is always a good thing.

Once you’ve convinced yourself that you are sufficiently informed, you can begin to search for networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates. Early Internet applications such as Usenet and bulletin board systems allowed people to communicate and network, often in closed systems. But with the advent of the web in the mid-’90s, people could connect in more visually appealing and public ways. let people connect with old classmates online, and offered a way to meet “friends of friends” – with its name referring to the six degrees of separation between everyone in the world.

After the dot-com bust in 2000, SixDegrees was shut down and eventually Friendster became the leader in social networking sites. A common feature of these services was the list of “friends” or contacts that each user maintained, driving usage of the site by people inviting more friends, who invited more friends, and so on and so on.

The year 2007 has been marked by the booming growth of MySpace rival Facebook, which started life in 2004 as a closed network for college students, and later high school students.

Meanwhile, another trend paralleled the rise of the big social networking sites: smaller, more focused business social networking sites. The first one was Ryze, launched by entrepreneur Adrian Scott in 2001 to help him remember all his business contacts. Later came the more popular LinkedIn, which allows you to post your career trajectory and ask “connections” for jobs or business introductions. Both services bring in revenues by running advertising and selling premium services for power users.

With a 10 year perspective on web marketing, all we can say is that social marketing is the coolest way to generated traffic, links, and search engine rankings for thousands of keywords. And what it creates is bigger profits, more interest, and the kind of attention, branding, and respect you simply cannot get with any other form of marketing. Social marketing means being genuine in every part of your business. That’s why many marketers are up in arms over social marketing today.

About the Author

Jonathan Haryanto is the the owner and webmaster of He writes variety subjects on Home Based Business. To find the best home based business ideas and
opportunities so you can work at home visit:

Which college should I attend? Please help, I dont know what to do.?

So, I live in las vegas. i want to major in sports management or sports marketing in order to become a sports agent. There isnt any college that offers sports management or sports marketing in las vegas. Can i go to unlv(in las vegas) and finish my first two years of core classes and then transfer to oregon or california for my next two years of my major. How do i know if they will accept my major? can i take classes online of my major?
Im confused because im new to the system coming from europe. Thanks.

You could do that (go to UNLV for 2 years and then transfer) but it will be harder.

Instead, go to a community college in California for 2 years, finish everything and apply. Its a lot easier to transfer from a community college (2 year college) than a 4 year university. Still need to have good grades though

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Online Advertising Trends 2009

Saturday, November 28th, 2009

online advertising trends 2009

Behavioral And Keyword-Triggered Ads — Legal Update For Hot-Button Internet Advertising Issues

Copyright © 2009 Chip Cooper

Safire’s New Political Dictionary defines “hot-button” as follows: word or issue that ignites anger, fear, enthusiasm, or other passionate response.

Safire’s definition fits two Internet advertising issues – behavioral and keyword ads – perfectly. Two developments in the first few months of 2009 show how these hot-button issues are developing, and how they may ultimately impact Internet advertising in a fundamental way.

Behavioral Advertising

Relevance is a key concept in any advertising. With it, advertisers’ messages hit home with purchasers, and conversions increase. Without it, advertisers’ messages are wasted on blind eyes and deaf ears.

Behavioral ads take Internet advertising to a new level of relevancy. Behavioral technology tracks a user’s behavior on the Web, including sites visited, length of visits, content read, and searches made. All of this data is then analyzed and a behavioral pattern is produced for a user which classifies that user by his or her online demographic. Behavioral ad networks then serve targeted ads that are relevant to that online demographic.

Recent announcements by Google (with its AdSense network) and Facebook that they will begin serving behavioral ads has triggered increased interest in related privacy issues. The concerns: the lack of transparency regarding collection practices and the risk of disclosure of the information collected, particularly sensitive information.

The Federal Trade Commission (FTC) has shown interest in privacy issues related to behavioral ads even before the announcements by Google and Facebook. In November 2007, the FTC conducted a town hall discussion to discuss privacy issues raised by online behavioral advertising. Afterward, the FTC developed proposed principles based on comments received at the town hall discussions.

In February 2009, the FTC issued a staff report entitled “Self-Regulatory Principles For Online Behavioral Advertising” (Principles). The Principles are designed to encourage industry self regulation for the protection of consumer privacy in online advertising activities.

The new development for behavioral ads is that – if three U.S. Congressmen have their way – behavioral ads will move from self-regulation to regulation by a federal statute.

It’s interesting to note that the legislative effort is bi-partisan. Rep. Cliff Stearns (R.-Fla.), Rep. Rick Boucher (D.-Va.) and Rep. Joe Barton (R.-Texas) are working to present a bill to Congress that would regulate behavioral ads. Boucher has stated that websites participating in behavioral ads should be required to obtain explicit permission from a user, plus the requirement to disclose how they collect and use data.

Keyword Advertising

In the last four years or so, cases involving keyword-triggered ads have been hotly litigated. The dispute is now a familiar one — whether a search engine such as Google should permit pay-per-click advertisers to use keywords that are also a competitor’s trademarks for purposes of triggering their ads on a search results page.

Legal issues arise when a competitor purchases a competitor’s trademark as a keyword. The Lanham Act (Federal Trademark Act) prohibits any:

* “use in commerce”, and

* “likelihood of confusion”.

In order to prevail, a plaintiff must satisfy two of the foregoing elements.

The legal battle has focused on the “use in commerce” issue, with courts being hopelessly divided on the issue. Courts finding that keyword-triggered ads are a “use in commerce” favor plaintiffs (the trademark owners). Conversely, courts finding that keyword-triggered ads are not a “use in commerce” favor the defendants (the advertisers – search engines and their advertiser customers).

Until April 3, 2009, the 2nd Circuit (Connecticut, New York, and Vermont) has held that use of a trademark in keyword-triggered ads, provided the trademark is internal and not visible, does not amount to “use in commerce” – thereby favoring defendant-advertisers.

On April 3, 2009, the 2nd Circuit reversed its position on the “use in commerce” issue. In the case of Rescuecom v. Google, the 2nd Circuit ruled on a Motion to Dismiss that Google’s recommendation and sale of Rescuecom’s trademark to competing advertisers amounted to a “use in commerce”. Although this decision went against Google, Google may still prevail in the case if the court finds later that there is no likelihood of confusion.

It’s interesting to note that the majority of Circuit Courts have previously held that similar uses of a trademark amount to a “use in commerce”. Does the reversal by the 2nd Circuit signal a trend that could significantly favor trademark owners against advertisers and close the split among the Circuits? Possibly — and that’s why this decision is so important.


With the foregoing update, this is where we stand on the two hot-button issues of Internet advertising:

* behavioral advertising — although the status remains unchanged at present, there is federal regulation in the works that could impose significant privacy regulations in the near future; and * keyword-triggered ads — there’s still a significant split among the Circuits; however, the split has narrowed in favor of trademark owners due to the 2nd Circuit’s ruling in the Rescuecom v. Google case. The 2nd Circuit in its decision suggested that it would make sense for Congress to resolve this split with specific legislation in the future.

This article is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

About the Author

Leading Internet, IP and software attorney Chip Cooper helps small websites achieve website legal compliance with his MyLegalFirewall Website Document Drafting Service. Discover how quick, easy, and cost-effective it is to draft your own website legal documents online and claim your FREE Special Report, Determine Which Legal Documents Your Website Really Needs, at ==>

What is a really high paying job? Like, what do rich people do?

What do rich people have for jobs usually? I want to have a lot of money when I’m older because growing up I never had any and it was really stressful and unhappy.

1. Physician’s assistant — The economy may be down, but people still get sick and need to go to the doctor. As the population continues to age, health-care fields will continue to see strong growth, says Ryan. Physician’s assistants usually take a two-year course (in addition to required college coursework and/or degree) and need to pass a certification exam. Then, they assist doctors in hospitals and clinics or in rural areas they may provide care if a doctor isn’t always available. 27% projected growth, according to the BLS. Median annual salary: $88,575

2. Database administrator — One thing’s for sure in this uncertain economy — companies continue to pile up data and need experts to make sure it’s properly organized and securely stored. Some database administrators get started with just a two-year degree — and if you enjoy computer programming, this is one of the best-paid areas in computer tech. 28.6% projected growth. Median annual salary: $73,388

3. Video game designer — The gaming field is exploding, notes Ryan. There are hugely successful massive multiplayer online role-playing games, casual games to play on computers, PDAs and cell phones, as well as games for Xbox, Nintendo and other proprietary game systems. If you’re a game nut, consider learning how to create games to cash in on this trend.

“These skills are often self-taught,” she notes. “And programming jobs pay extremely well.” 35% projected growth. Median annual salary: $66,664

4. Medical equipment repair — As medical equipment uses more complex technology, there are more parts that can malfunction — and more need for repair technicians. You may need a two-year degree, but the BLS reports most training is on the job. 9.4% projected growth. Median annual salary: $62,115

5. Media planner/buyer — Though the official BLS data doesn’t show explosive growth here, the Internet is causing rapid change in this industry that probably isn’t figured into federal forecasts yet, says job-trends expert Debra Yergen, author of “Creating Job Security: The 2009 All-In-One Workbook.” While the traditional advertising industry may be shrinking right now, online skills are in demand, she says. Many online-media pros are learning on the job.

“This is an emerging area where talent is going to be rewarded,” Yergen says. 11.7% projected growth. Median annual salary: $47,149

6. X-ray/Imaging technician — The medical field is increasingly relying on X-rays, MRIs and other imaging technology to diagnose and treat patients, notes Yergen. As new types of scans are invented, and become covered by insurance, the demand for trained imaging technicians will continue to grow. The BLS says technicians can get started with a one-year certificate or two-year associate degree. 15% projected growth. Median annual salary: $42,749

7. Plumber — Robin Ryan calls plumbing “a classic job most people don’t want to do.” Which is why it pays well. And bad economy or good, pipes burst and need replacing. If you enjoy working with your hands, look for an apprenticeship program where you can get paid while you learn on the job. 10.6% projected growth. Median annual salary: $42,001

8. Graphic/Web designer — Like Internet advertising, anyone who can make companies’ Web sites look better will be in demand, Yergen says. “This field will blossom as people find creative ways to help clients.” About one-quarter of graphic designers are self-employed, the BLS reports, and may get started with a two-year degree or be self-taught. 44.6% projected growth. Median annual salary: $41,215

Leo Burnett Group Predictions 2009, Future Trends in Marketing

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Online Advertising Agents

Friday, November 27th, 2009

How to get people to buy a cruise vacation?

I now have a website for people to buy travel online (I’m a new travel agent). I was thinking of advertising in newspapers for a “special” price on a cruise. Do people actually buy cruises they see listed in the newspaper or should I think of something else? I wanted to offer a discount package for people in the midwest that would include airfare & the cruise (from florida to the bahamas). Any suggestions???

someone in my town passed out flyers, colored fancy looking ones of course, and they were so appealing, not to mention the fact that we never thought cruising would be so cheap! and guess what? were taking our cruise at the end of september…….good luck!

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Online Advertising Bureau Canada

Friday, November 27th, 2009

online advertising bureau canada

Online Degrees – Real Vs. Bogus!

The goal of an online education is more than just a formal diploma or degree program. There are courses for just about any purpose that you can imagine including general interest. What advantages does an online education bring? Aside from working at your own pace, students have flexibility over their working location. Also, the costs of an online education are generally less than the costs of classes taken on a campus. However, if you are considering earning an online degree, you need to take certain precautions against degree mills!

A degree mill is a fake university that sells college degrees without requiring the education to earn it. As you may already know, bogus diplomas are a big online business. Vicky Phillips, CEO of, LLC states, “Prestigious unaccredited university? No such creature. Not online…Accreditation is the highest mark of academic quality. Without accreditation a bogus online university can begin awarding degrees overnight. More than thirty bogus universities currently sell online degrees in the United States and Canada.” How do you know if an online degree program is genuine?

Online Degree Mills: 10 Warning Signs of a Bogus Program

1. The U.S. or Canadian online program is not accredited. An accredited program will state it on the website. The website looks flashy, but doesn’t mention accreditation.

2. The online program claims to be accredited, but not by an agency recognized by the Council on Higher Education Accreditation ( Bogus degree mills will claim accreditation, but only CHEA has the names of valid accreditors. The U.S. Department of Education Higher Learning Commission recognizes the following as national accreditation agencies:

*Middle States’ Association of Schools and Colleges

*New England Association of Schools and Colleges

*North Central Association of Schools and Colleges

*Northwest Association of Schools and Colleges

*Southern Association of Schools and Colleges

*Western Association of Schools and Colleges

3. To be admitted to a bogus program, you are only asked for your credit card. Your academic records, GPA (grade point average), and test scores are not requested.

4. A degree is offered based on your resume, granting class credit for “life experience.” Accredited colleges do offer some course credit (up to 30 credits) for career experience, but no accredited college will give a degree for life experience only. Check accreditation closely if you find an online graduate school advertising degrees based only on life experience. You are almost certainly dealing with an online degree mill. Fake colleges that print worthless paper degrees are considered degree mills…students each year.” (Source: “College Credit for Career Experience” by Vicky Phillips, CEO,, LLC) There is one exception to this. Thomas Edison State College of New Jersey, USA awards degrees based upon corporate training, career experience, military service, and course challenge exams. To earn a degree, you must carefully document and validate all your experience.

5. You are promised a degree (i.e.; a piece of paper) within thirty days of application regardless of your background. Usually, you are not required to take any classes or tests.

6. You are promised a degree for a specific cost, such as $2,000 for a bachelor’s or $3,000 for a graduate degree. Accredited colleges do not do this; they charge per credit.

7. The program you are considering has many complaints on the Better Business Bureau website:

8. An employee of the college swears that online colleges can’t be accredited by the CHEA or any agency.

9. The college has no faculty or lists professors who have attended colleges that are not officially accredited by the CHEA.

10. The college is located in a foreign country with no accreditation agencies, and offers degrees to anyone.

If you are considering entering a U.S. online degree program, accreditation by the CHEA should be checked carefully to avoid worthless, online degree mills!

About the Author

Ken Anczerewicz is an author and publisher devoted to helping students of all ages realize their financial goals through creating their own income streams. Learn more by clicking here now:

What are the legal procedures to start an online business for advertising?

I am starting a online business that offers many free stuff for users, and later some people will want to pay by PayPal to advertise on my website. I would like to ask you what are the legal procedures to let people advertise and pay a certain amount of money to me every month they want my online services in order for them to advertise on my website and do all of this legally?

What should I do to make this legal? What are the basic procedures? Please, help me, I don’t know anything about Law and I need to get more information in order to make my online business possible.
Thank you.

I’m in Alberta, Canada.

And also, is it possible that maybe PayPal, Google Checkout and Yahoo! Wallet may help me with this issue?

If you’ve never been in business before, I would strongly recommend that you talk to a business counselor before you do anything especially spend money. I’d call the local office of the equivalent of a volunteer organization that gives out free advice and counseling through your Better Business Bureau or equivalent.

The counselor will most likely advise you to write a business plan which is very good advice because it will force you to dig out all of the start up details and the costs of starting an online business for advertising and force you to also understand all of the aspects of this business including the customers you’ll concentrate on (your market ) and how you’ll go after them.

Whether its an online business or a regular bricks and mortar business there are some of the same business issues and your counselor will be able to help you through the process

Try this link :…
and read some of the articles especially the ones about a business plan and starting a business.

Good Luck

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Online Marketing Defined

Friday, November 27th, 2009

What position should I ask for at my current company?

I am about to get promoted and don’t know what my new title should be. My boss has asked me to define what I want my new title to be.

Here are my skill sets:
– Web producer
– SEO consultant
– Online marketing
– UI designer
– Graphic designer
– HTML + CSS + PHP coder
– Client relations
– Sales

What do you think my new title should be? (i.e. project manager, internet consultant, etc.)


Make it something that will stand out on a resume, “project manager”, “internet consultant”… they are all very common and look nothing special.
If this will be your official title, try for something that holds:
– Authority
– Interest
– Skills

Internet = Global or International
Internet is used for communications
Director always sounds good, and just means you make things go the way you want, i.e. direct them.

I like:
– Director of Global Communications
– Director of International Communications
– Global Communications Director
– Global Media Director

Or you could go with something funny:
– Top Dog
– Proud Dad
– Boss
– Director of Public Relations (After Party Planner)
– Director of Public Relations (BYO)
– All of the Above

Good Luck

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Online Marketing Arizona

Thursday, November 26th, 2009

online marketing arizona

Marketing Mistakes & How To Avoid Them

It is no secret that marketing is one of the most important parts of today’s businesses world. The average person may not realize how much Hollywood studios, computer software companies and fast food restaurants spend on marketing every year, but it is safe to say that it is often more than development. Some big budget films now have 70-100 million dollar budgets just for marketing, an unheard of amount even 10 years ago. However, even with all this money and supposed expertise, some marketing campaigns fall flat on their face. Let’s take a look at a few common sense tips companies can follow to get the most out of their next marketing campaign.

Ignore the web at your own risk

While Arizona Senator John McCain happily announces that he not only doesn’t know how to use a computer but that he’s never been on the Internet before, he is not representative of the overwhelming majority of the American population. More and more people are not only working online, they are entertaining themselves online and the television is being pushed into the background. Not only is advertising online often cheaper than more conventional methods of advertising, but you reach the most coveted demographic online, as well, males 15-39. Granted, if you are selling life insurance and burial plots, you might want to reduce your online marketing budget, but if you are selling any other product or service in the world, the best bang for your buck is going to be in cyberspace.

Treat your audience with respect

It doesn’t matter if you are selling sugar cereal to 9 year olds or if you are selling the new Coldplay CD to teenagers and adults, people across the board are smarter today than ever before. The quickest way you can alienate a potential audience is by either talking down to them or insulting their intelligence. That’s not to say that you need to have a highbrow advertising and marketing campaign that would fit into the pages of the New Yorker; it simply means that if you make outrageous and incredible claims about your product or service, it had better live up to expectations. The days of the snake oil salesman are numbered.

Avoid blanket marketing

One of the most amazing occurrences in the cable television age is how fragmented and niche we’ve all become. It use to be that there were only a handful of networks(3 major ones + PBS), and if you wanted to run a television commercial, you tried to make it appeal to as many people as possible. The days of blanket marketing are long dead, however. Today, we have hundreds of channels, thousands of magazines and millions of websites. You are far better off creating a dozen marketing angles for your product that you can niche market to different groups to try to reach as many people as possible. Yes, it will take extra time and yes, it will take extra money, but if you don’t, your marketing campaign is likely to be dead on arrival.

About the Author

Mark Warner is a Legal Research Analyst for RealDealDocs gives you insider access to millions of legal documents drafted by the top law firms in the US. Search over 10 million Documents, Clauses, and Legal Agreements for Free at

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Online Marketing Certificates

Thursday, November 26th, 2009

online marketing certificates

SEO is Increases Your Online Marketing Services

Those who have been in the industry since the late 90’s have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its’ infancy.

At this point, there was little consistency in the product. And as the algorithm got more complex, the SEO offering varied more. Some companies were offering to “submit to hundreds of search engines” (some still are) whilst others were offering usability, analytics and site architectural input in addition to on-page and off-page SEO.

In the early growth stage, smart SEO companies are beginning to think about building their brand and to increase market share. Demand is increasing as more customers understand the benefits of “getting found”. There is some competition at this stage but because the market is broadening so much, competition is limited and there is still a huge amount of camaraderie within the industry. 10 years into it, it’s easy to assume that our industry is more mature than it actually is. We’ve only just begun.

Demand has already started to increase but it is going to skyrocket. for more detail go it’s going to come from all types of business from very small customers to Enterprise type of businesses.

Up until recently, the neighborhood dry cleaner didn’t care if someone across the country found their website because they deal within a 5 km radius got very little benefit from optimizing their website. for more detail go as local search gets much better, that local business will become much more serious about the opportunities online

It is also likely that we’ll see a lot of growth from Enterprise clients. These clients previously resisted SEO due to the complexity of working within legacy back-end systems. As technology increases and back-end systems become less expensive for more capability, we’re going to see companies replace their antiquated CMS’s with SEO friendly options.

Another change that this stage of the product life cycle will bring is in our relationship with the client. As SEO becomes a bigger part of the mainstream marketing mix, our customers will become more and more knowledgeable about SEO (we’re already starting to see this).

We’ll move from having a sales / consultative role to being a thought partner. Our clients will have a good understanding of what needs to be done but they’ll outsource it to us because we’re more efficient at implementing.

With high growth in revenues, low barriers to entry, and no certification required, the SEO industry is prime for attracting any and all new entrants. There have always been new competitors. But the face of our competition is going to change greatly. Up until now competition has focused primarily on small start ups and web design firms who decide to add a search component. Some stick around but many are wiped out with the next major shift in the algorithm. This phase of the SEO life cycle is going to attract better capitalized, stronger competition from many sectors. These new entrants are attracted to SEO by the potential for profits not by the fit with their offering.

We are already starting to see traditional media firms seek to protect their eroding revenues by grabbing a slice of the online pie. But WalMart has shown us that future competition could be anyone. And it will be.

No all new entrants are attracted by dollar signs. There are also companies that are feeling increased pressure to offer a better rounded package. As the integration of offline and online marketing services increases, customers are putting more pressure on agencies to handle the full scope of their marketing spend including the online component.

About the Author

Which index is better for an adjustable rate mortgage?

My mortgage company was bought out by another one. They have sent me a letter which allows me to choose what my new rate to based on: the CODI (Certificates of Deposit Index), or the Wachovia COSI, which is their Cost of Savings Index.

I can’t find any information online which compares these indexes, so I have no idea which would be best. Does anyone have information about this, and how to make an informed decision?

I am concerned that one or the other could wildly fluctuate separate from the market.

The CODI and the COSI are very close to each other, but the COSI is a private index created by World Savings. World savings is now owned by Wachovia. I’d say go with CODI, but it’s not going to make much a difference.

I’m assuming you’re on an option arm or cash management arm?

I actually have a 10 year historical graph that I can send to you and you can decide for yourself. Just email me at and I’ll hook you up.

Take care.

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