Archive for December, 2009

Your Online Marketing Clients

Thursday, December 31st, 2009

your online marketing clients

Japanese Online Marketing

Online Marketing

To keep up with the changing times, business companies today look into multiple options for reaching and communicating with customers. One popular option is the internet, which has primarily become the medium for tapping potential clients across the globe.

While at the beginning, online marketing was considered incomprehensible and too unpredictable, today, a growing number of marketers are developing their online marketing programs. It is growing at an extremely dramatic pace and is affecting customers and market behaviors significantly. As a result, firms have now started developing strategies for e-marketing on the web.

Japan as a Role Model

Japan, as everybody knows is an economically stable and technologically advanced country. It is one of the leading countries of the world with the largest number of online users. The acceptance of the online business in Japan is crucial to companies who continue to increase and develop their marketing efforts online with the objective of securing shopping channels online and building consumer relationships. That’s why there is a sudden increase of Japanese web developing companies that offer the best graphic online design.

A rapid growth of internet users in Japan has been seen in the past few years. The percentage of Japanese households using broadband is growing to over 70% by the year. Japan had over 20 million broadband lines in place and is continuously growing, making it one of the largest broadband countries worldwide, next to China and USA.

However, to be on the frontline of online marketing, Japan has effectively adopted an online marketing approach. They are moving ahead by blending a mix of solutions to spread their message to the audience. Thus, employing the best online marketing expert of Japan is the wisest choice.

Professional graphic designers in Japan know that building a website isn’t enough – to maximize and make the most of your online investment, one must drive and convert online site traffic. There are so many options on how to promote your site – from email marketing and search engine placements to viral marketing and affiliate programs.  It may seem confusing on how one chooses over the other.

Every company’s needs are different and unique to one another, so there is no ultimate strategy that fits the bill perfectly. Therefore, every professional Japanese graphic designer is more involved and focused on delivering design, e-business strategy solutions and web technology development.

Through a steady journey through feedback and fine-tuning, Japanese online marketers adjust and monitor their plan in taking full advantage of the emerging technology, which is an internet marketing hallmark. By analyzing company-specific objectives in regards to online marketing, it will help break through the ideas and clutter and offer creative and unique solutions to maintain and attract your target audience. Online marketing should support your requirements even after you have developed your customer loyalty and brand identity, following through follow-up email marketing and campaigns.

A bright future for Japanese online marketing is evident in the rapid growth of their followers. Where technology is not a stranger, Japan welcomes the change that online marketing has brought.

About the Author

Przemyslaw Prokopow is a project manager at JPSof LLC, Tokyo-based internet agency specializing in Japanese website design, marketing and eCommerce in Japan. He has a Ph.D. in computer science and over 10 years experience in IT industry.

Foreign corporation engaged in trading in the US stock market for the benefit of its clients, how is it taxed?

If an established company in a foreign country and which is fully owned by foreigners, is in the business of trading in the US stock market under its name using money provided to it by its clients, how would such a company be taxed (if it is at all taxed) in the US, considering that foreigners trading in the US stock market are not considered to be conducting business in the US.

I couldn’t find any decent online tax consultation firms to ask, so yahoo answers was my best bet 🙂

Greatly appreciate your help.

As long as company is not registered in the US there are no US tax implications. Only tax implications in the country it is registered in, and the country/ies it’s clients are citizens of/living in. They don’t need to be registered in the US stock market to trade stocks in US companies. Just like our stock brokers don’t need to be registered in other countries to trade stocks of companies outside the US.

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Jericho Creative Online Marketing Design

Thursday, December 31st, 2009

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Online Advertising Switzerland

Wednesday, December 30th, 2009

What are the living conditions like in Switzerland?

Hello, everyone 🙂
I’ve been doing research online about what life is like in Switzerland because I have been thinking about the possibility of moving there. If you have moved there, how would you compare it to where you lived before? And what is it like to those who have always lived there?

As some background information on myself: I’m currently 18 years old, going to college in the fall, majoring in graphic design, plan to minor in advertising. I come from a middle class family.

Basically, I’d like to know how good life would be there? Is there a good market for graphic design/advertising? How are taxes and living expenses? And I know that I will have to learn at least German before living there; is there a major difference between traditional German and Swiss German?

Sorry for all the questions in this one lol

Hi, I have lived in Switzerland for 8 years about 15 years ago. Swiss German is very different from high German. Verbs have different endings and some words are totally different. There are many different Swiss-German dialects, too, so people speak differently from one valley to the other! But in general Swiss Germans are taught to speak high German in school, but they don’t like to. It feels very stilted to them.

Switzerland is a very expensive place to live – high cost of living. It is nigh impossible to work there unless you have a work permit or are a European Union or Swiss citizen. Also, young people generally don’t do very interesting work – it is still very traditional culture where age is more important than talent. Taxes are among the lowest in the world, but living expenses are super high.

As a young single person, I would advise you to live near a big international city like Zurich, Basel or Geneva (lots of English spoken in Geneva and lots of UN workers). Not much in the way of night life for a single person in Switzerland outside of these cities. Switzerland is better for families. I worked there at a big multinational company and had a great time, but I was a newlywed and had a couple of kids while living there. Stores are closed on Sundays, sometimes during lunch hours and close early. The US is a 24 hour economy, but Switzerland definitely is not!

Great outdoor activities: skiing, hiking, mountaineering, sightseeing and centrally located in Europe for excursions to other European countries. Swiss generally are pretty humorless, too and some are very parochial, having never left their small villages! Other Swiss are very well-travelled internationally and well-educated, highly interesting people. They will not be the friendliest people at first- it takes a really long time to make Swiss friends there. Generally, Italian-speaking Swiss are more easy-going, Swiss Romands (French-speakers) are also more relaxed and easier to befriend than Swiss-Germans, who seem very cool.

My advice to you if you are not Swiss or EU national is to apply to US& English companies based there (Hewlett-Packard, Oracle, Procter and Gamble, 3M, Caterpillar, lots more!) or American/English international schools in Switzerland. They sometimes hire people with specific technical training like graphic design for teaching or project-based work. Don’t go there without a job lined up unless you can work legally. Oh, sometimes ski resorts hire extra labour during the ski season. They aren’t supposed to hire illegally, but a few did in my day. Good luck!

Arora Says Google `Resilient,’ But Not Immune to Slump

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Online Marketing Expenses

Wednesday, December 30th, 2009

online marketing expenses

Online Marketing Made Simple!

If you want your business to move forward then it is important to invest in online marketing campaigns so that you achieve the business growth you’ve dreamed of.  What with internet users increasing in number year after year, it is easy to see how vital online marketing is to business success.  With each generation becoming more and more computer savvy the impact the worldwide web has on the world and its businesses can only steadily increase.  If there’s one prediction we can make about the future with confidence, it’s that our reliance on the internet will increase and therefore so will the need for online marketing strategies.
In order to generate increased sales in the future you will need to get the website traffic to your site by the use of online marketing techniques.  For this it is vital that your website is structured correctly for the search engine spiders to read thereby putting your website at the top of the search rankings.  In this way your website audience grows and so do the number of sales!   UKIM is an online marketing agency whose expertise centres on using techniques that can give you the edge, as opposed to your competition, which in turn helps your business to be found on all the major search engines.
If you’re looking for a cost-effective way of increasing sales than online marketing is just what you need.  Don’t pay out for expensive marketing campaigns when you can access a much wider audience online!  UKIM utilise online marketing techniques like search engine optimisation, pay per click, and link building to get your website noticed and the customers pouring in!
Online marketing is by far the fastest growing advertising method for all businesses in the current market. Paper is swiftly becoming a tool for the history books as the internet takes over.  Advertising agencies now put online marketing solutions at the top of their agenda due to its ability to reach larger audiences with less wastage.

For an informal chat with one of our consultants as to how online marketing can work for you, call UKIM today.  Let us do our job to make your job so much more fruitful.  Online marketing will work for you, just try it and watch the sales grow
About the Author

Do I have to file taxes if I am 14?

I am 14 and am making a few thousand online. When do I have to file taxes? I am making the majority off of CPA networks doing PPC marketing which means about 75% of my income are advertising expenses that I use to buy clicks off of Google Adwords, do I still have to pay taxes on that too?

14 or 64 means nothing with regard to income tax liability. If your gross income is greater than $400 you are required to file a tax return. That said much of the internet type transaction are unreported to the IRS so there is little if any enforcement of the filing requirements.

Increase Your Business Profits and Lower Your Marketing Expenses!

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Free Online Advertising Kentucky

Tuesday, December 29th, 2009

Looking to research a family tree where do I start?

My husband is from Eastern Kentucky and I am looking up his family tree for him. Where can I find the online free public records site??????

I hope you’ll accept a general answer. These questions come up every day:

Where can I find my family tree for free?
Does anyone know the {Surname} family?
What are good sites for ancestors / genealogy?

They are all about tracing your family tree on the Internet. The fourth time I typed in my favorite beginner’s links I realized I should save them in a text file and paste them in. This is long and general. Because it is general, not all the links will apply to every question or questioner.

These may help get you started. They are large and free.
(240,000+ links, all cross-indexed. If you want Welch or Pennsylvania Dutch or Oregon or any other region, ethnic group or surname, chances are she has links for it.)
(Mormon’s mega-site. Click on “Search”)
(460,000,000+ entries, of varying quality)
Surname meanings and origins
My own site: “How to Begin”

United States only:
(Subdivided into state sites, which all have county sites.)
(The Canadians have Canadian Gen Web, by province)
(Social Security Death index – click on “Advanced” You may find your grandparents.)
(US Phone book, for looking up distant cousins)

United Kingdom Only:
(Biggest site for United Kingdom & Ireland)
(Free Birth, Marriage & Death Records)

(If you posted your question in Genealogy, ignore this paragraph. If you posted it in the “Family” category, read on.)
Tracing your family tree is called genealogy. YA has a category for genealogy,
Home > Arts & Humanities > Genealogy
There are hundreds of more links in the resolved answers there.


You usually have to do some research. Sometimes you get lucky. Don’t give up if your Great grandfather with your surname isn’t there. Try all eight great-grandparents.

You won’t find living people on any of the sites except the phone book one. You won’t find many people born after 1920 on any of the sites except the SSDI one. Genealogists hide the birth dates, birth places and other facts of living people to protect their privacy. You will have to find your grandparents’ or great grandparents’ birth dates and maiden names somewhere besides the Internet.

The free sites are supported by advertising, just like TV. You can’t watch the Super Bowl without seeing a beer commercial, and you can’t surf for dead relatives without seeing an Ancestry advertisement. Many people complain about advertisements. Please don’t. They bring you the “free” sites. There’s no such thing as a free lunch.

If you get serious you’ll need a genealogy program. They are to family research what “Word” is to writing a novel. I like Roots Magic. Family Tree Maker is the market leader. Both cost around $29. The Mormons will let you download PAF for free. It is clunky, but it is free. You can sometimes find old versions of FTM or Family Origins (FO is the predecessor of RM) in bargin bins at CostCo.

Work From Home in Owensboro, Kentucky (KY)

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Free Online Marketing Materials

Monday, December 28th, 2009

Q. Can anybody help me to get free online study material of MBA Finance?

My subjects are:
1. Management process & Organization
2. Marketing in action
3. Quantitative Techniques
4. Managerial Economics
5. Financial Accounting
6. Management Information Systems
7. Management Accounting
8. Organizational Structure & Behaviour
9. Business Law
10. Production & Operation Management
11. E-Business
12.Business Communication
13.Computer Aided Management
14. Managing People
15. Financial Management
16. Business Ethics
17. Total Quality Management
18. Operation Research
19. Economic Environment in India
20.Managing Human Resource in Global Environment
21.Marketing Research
22. Strategic Management
23. Indian Financial Service
24.Cost Management
25.Corporate Finance
26.Project Appraisal & Financing
27. International Financial Management
28. Risk Management
29.Business Valuation & Corporate Restructuring
30. Working Capital Management
31.Security Analysis & Portfolio Management


MBA is an expensive area of studies at any University.

You need to check with your academic institution to identify course materials on-line available to students who have already registered to study there.

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Online Marketing Analysis Report

Monday, December 28th, 2009

online marketing analysis report

Aarkstore Enterprise- Cell-Based Assays for Drug Discovery-Biotechnology, Healthcare and Life Market Research Reports

Table of Contents : 
1. Overview 4
1.1 Objectives of the Report 4
1.2 Methodology 5
1.3 Scope of the Report 6
1.4 Executive Summary 7

2. Technologies and Product Offering for High-Content Analysis 10
2.1 Definition of High-Content Analysis and Why it is so Attractive a Discipline 11
2.2 Classes of Measurements Possible with High-Content Analysis Approaches and Biologies Interrogated 14
2.3 Instrumentation Platforms for High-Content Analysis 17
2.3.1 High-Content Screening Technology 17
2.4 Reagent and Assay Platforms for High-Content Analysis 24
2.5 Cell-based Screening Technologies in Drug Development 28
2.5.1 Applications of Cell-based Assays 28
2.5.2 Pharma Drug Discovery Paradigm and Compound Screening 28
2.5.3 High-Content Analysis in the Biopharmaceutical Industry 29

3. Market Analysis of the High-Content Tools Space 31
3.1 High-Content Analysis Market Size and Growth 31
3.2 Market Survey to Assess Qualitative and Quantitative Parameters of the High-Content Analysis Space 31
3.3 Experimental and Research Trends in High-Content Analysis 33
3.4 Challenges and Market Drivers in High-Content Analysis 38
3.4.1 Barriers to High-Content Analysis 40
3.4.2 Drivers of High-Content Analysis 41
3.5 High-Content Analysis in Combination with RNAi 41
3.6 Market Landscape of Instrumentation for High-Content Analysis 43
3.7 Reagents and Assays Usage in High-Content Analysis 47
3.8 Trends in High-Content Analysis Assays/Reagents Space-Major Product Vendors 50
3.9 Emerging Market Trends in High-Content Analysis 52
3.10 Market Forecasts for the High-Content Analysis Space 54
3.11 Use of HCS in Pharmaceutical Companies 56
3.12 Qualitative Opportunities and Challenges for Market Adoption 57

Aarkstore Enterprise specialize in providing online market business information on market research reports, books, magazines, conference booking at competitive prices, and strive to provide excellent and innovative service to our customers. We are built on the premise that reading is valuable, capable of stirring emotions and firing the imagination. Whether youre looking for new product trends or competitive analysis of a new or existing market, Aarkstore Enterprise has the best resource offerings and the expertise to make sure you get the right product every time.

For more information please contact :

From:Aarkstore Enterprise
Contact: Neel

About the Author

Aarkstore Enterprise specialize in providing online market business information on market research reports, books, magazines, conference booking at competitive prices, and strive to provide excellent and innovative service to our customers.

Urgent requirement for SEO Experts with Online Bidding Experts: eLance, GURU:?

Experience: 1 – 4 Years

Compensation: Fixed Salary + High Incentives


-Planning of SEO/SMO/PPC Strategy – Capability of handling projects individually – Client Discussions, Analysis and Reporting

Desired Profile:
# SEO (Search Engine Optimization)
# On page/Off page optimization
# Directory submission, Forum postings, Link Building, Bookmarking
# Keyword analysis
# In-depth knowledge of PPC Marketing
# Blog Promotion
# Link Exchange
# SEO (Search Engine Optimization)
# On page/Off page optimization
# Directory submission, Forum postings, Link Building, Bookmarking
# Keyword analysis
# In-depth knowledge of PPC Marketing
# Blog Promotion
# Link Exchange


Apply Now-
Location: Noida

You may post your requirements at website like ,etc .

Online Marketing Survival for Titanic Search Engine Ranking!

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Online Marketing Unveiled

Sunday, December 27th, 2009

online marketing unveiled

Internet Forum Marketing Procedures That Guarantee Online Business Promotion Success

When it comes to internet forum marketing, choosing a proper user name is crucial to your online business promotion success. Case studies done by online marketing experts have proved that a screen name that is easy to remember has more positive impact. Therefore, pick an easy to pronounce and remember user name. This will contribute to establishing an online personal image brand.

Some people use their real names as user names which is also recommendable. This is especially so if you have been using your name all along to build an online presence. However, for effective internet forum marketing avoid the use of funny combination of numbers as a screen name. In addition, misspellings make you look unprofessional thus this you should also stay away from.

A proper brand user name should carry with it some meaning. Therefore, do not go for a name that only makes sense to you, especially when you intend to succeed in internet forum marketing. A good idea would be to pick a user identification that is somehow relevant in your market niche. For example, if you are doing affiliate marketing a good screen name would be something like “affiliatebiz” or “associateinfo”, at least it should be related to what you do.

Internet forum marketing sites mostly include an image in your posts. Online marketing gurus advocate the use of your own picture. Therefore, take a good photograph of yourself dressed professionally, and upload it as your profile avatar. You can also put nice family pictures or a photo of your pet. At all cost do not upload offensive pictures.

Including internet forum marketing as one of your online marketing strategies will in the long run guarantee you constant and high volume traffic thus generate online sale leads. Follow the links below to unveil more internet marketing forum tips.

About the Author

Stephen writes rich content on Internet Forum Marketing. His webpage is on Money Making Ideas and Online Marketing Strategies. Visit his informative and insightful website at:- Money Making Secrets and learn more…

Do you think Apple’s iPad will kill Amazon’s Kindle and why?

Apple CEO Steve Jobs unveiled a new touchscreen tablet computer on Wednesday dubbed the “iPad,” seeking to carve out a niche between the laptop and the smartphone.

Apple said it would start shipping the iPad, which features a virtual touchscreen keyboard, within 60 days, making them available worldwide in late March. Jobs, who appeared thin but healthy, said Apple was launching an online “iBookstore” for the iPad and touted its abilities as an electronic reader of books, newspapers and magazines.

Some technology analysts expect the iPad to pose a challenge to other e-readers on the market and Jobs made a reference to the e-reader market leader, Amazon’s Kindle.

Do you think Apple’s iPad will kill Amazon’s Kindle and why?

No. The ability to read ebooks on an lcd screen has been around before the Kindle or any other e-reader was available so why should the iPad change anything??

I have an Ipod Touch and I have an Amazon Kindle. Reading on an e-ink screen is much easier on the eyes and that makes a big difference if you like to read a lot. I get a headache reading on an LCD screen and I get tired a lot faster.

Also the Ipad will cost twice as much, and as far as functionality goes, a netbook is half the price and twice as functional. I also own a netbook, and that hasn’t replaced my Kindle.

However, if you must have a tablet to keep up with the Joneses, I would wait until the HP slate has to offer, that will run Windows 7 which is far more functional than the ipod/ipad platform and you would be able to read Kindle books on it. Amazon probably has the best prices and best selection of ebooks right now.

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Online Marketing Loyalty Program

Saturday, December 26th, 2009

online marketing loyalty program

Online Marketing For A Recession

In 2009, online marketing surpassed television marketing spending for the first time ever. Not only is television advertising much more expensive, but it’s also less effective and more difficult to calculate. With so many people fast-forwarding through commercials now, it hardly seems worth the $100,000 for a forgettable 30-second-spot. Instead, business executives are favoring the accountability of marketing campaigns online, which feature a number of programs that can demonstrate the success or failure of advertising initiatives. They also appreciate the increased return-on-investment and the fact that the average consumer spends about 30% of their media time online. So the question is not so much whether to increase the online ad budget, but more so — where to spend it.

The “State of Online Advertising and Marketing” study found that business owners spent nearly 60% of their online advertising budgets on Search Engine Optimization (SEO) — including both organic and paid. More and more companies find that simply increasing their website’s traffic is not enough. They need to gain insightful analytic research that shows them where paying customers are coming from and where dissatisfied customers are going. They also need to look at ways to bring in more targeted traffic that is eager to buy. Most of the Fortune 500 companies allocate 10-20% of their online marketing budgets to conversion optimization services. Another 10-20% goes toward other online advertising methods like social networks, banner ads, pay-per-click, and affiliate marketing and viral videos.

The “2009 Tribalization of Business Survey” found that some of the top online marketing strategies during a recession include: increasing word-of-mouth (38%), improving customer loyalty (34%) and creating brand awareness (30%). Many executives feel this can be best done through the matrix of social networks. However, certain obstacles exist — like getting people to join, return and stay engaged. To gain the best results, market plans should include partnering up with other vendors, running exciting promotions and contests, offering special perks for participating and giving community members something of value for their time. In addition to these objectives, executives are also placing some emphasis on idea generation (29%) and customer support (23%).

As a business leader, you may be wondering whether to do your online marketing in-house or outsource to a smaller specialized firm. While this decision is entirely a personal one, nearly 40% of businesses are putting people on full-time to plan and implement their social networking strategies. Francois Gossieaux, a senior fellow with the Society of New Communications Research, says that there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds,”Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs, and bolster their bottom lines.”

About the Author

Lance has written articles for online and offline publications for over 5 years. Visit his newest websites at to find the best deal on a battery charger for your car and to find bargains on single serve coffee makers.

I have a product that I want to sell online, can you tell me what you think of this advertising method?

I found this website to help me get my product in front of people. The reps contact info is Dwanell Warren: or 219-588-8532 I spoke with him and he told me that he set up businesses customer loyalty, e-club/vip programs. I’ve seen some of his clients e-club/ newsletters,like Hooters, Smoothie King, Harley Davidson dealership, just to name a few.

Bottom line he said that he can take a businesses product or service and market them to people that’s only interested in that businesses product or services. He even showed me some examples of how… It looks good but I’m still new when it comes to marketing.

Could you let me know what you think and if you would use the businesstalk services. “Click on view Demo”


Email marketing is usually quite effective, but there are many things to be considered. The part I would be most skeptical of is the unlimited long distance to all your customers. Seems like perhaps there may be ulterior motiv.
The main thing is where the list(s) are acquired and how reliable the list(s) actually are.
This type of marketing CAN get costly, but doesn’t need to.
Feel free to email me.

{Network Marketing Training Series 4} Do Not Throw Traditional, High Touch Network Marketing Out Of the Window

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Online Marketing Italy

Saturday, December 26th, 2009

online marketing italy

Internet Marketing Buzz Words Glossary

Here is a quick glossary of terms that are commonly used in the Internet Marketing space. If you know of one that I forgot please let me know and I will update the post.

Ad Scheduling
In internet marketing, Ad Scheduling is the practice of scheduling the day into several parts, during each of which a different t advertising rule is applied based on advertising objective, budget, and competitors.

A marketing partner that promotes your product or services under a pay-for-results agreement.

A digital representation of a user in a virtual reality site.

Average Page Depth
The average number of pages on a site that visitors view during a single session.

Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers

An application used to view information from the Internet. Browsers provide a user-friendly interface for navigating through and accessing the vast amount of information on the Internet.

Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Content Network
A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads.
Online: Google AdSense or Yahoo Publisher Network.

Content (A/B) Testing
Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to a site. Multiple versions of content can be uniquely identified by using a utm_content variable in the URL tag.

Cost Per Sale

Cost Per Transaction

Cost per targeted thousand impressions.

Customer Relationship Management

Cascading Style Sheet (file.css)

Abbreviation for Content Targeted Advertising. It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

An index of websites based mainly on human editing and categorization. In most cases the content is submitted to the directory, the editorial team will then approve a title and description and place the URL in an appropriate category. For example, Yahoo! is a human edited directory.

A domain is the main subdivision of Internet addresses, the last three letters after the final dot, and it tells you what kind of organization you are dealing with. There are six top-level domains widely used: .com (commercial) .edu (educational),.net (network operations), .gov (US government), .mil (US military) and .org (organization). Other, two letter domains represent countries; thus;.uk for the United Kingdom, .dk for Denmark, .fr for France, .de for Germany, .es for Spain, .it for Italy and so on.

An intentionally crude or abusive email message or usenet post. Rule: Don’t do it. Ever. Not only is it bad etiquette, you leave a trail.

A vector based animation program that has become a popular technology used to deliver content. Currently search engines have difficulty indexing flash effectively as robots cannot read the text that is held within.

Geo Targeting
Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results.
Online: Local Internet Marketing

Googlebot – The name of the spider used by Google. Instructions to Googlebot can be directed in the robots.txt file. Googlebot statistics can be viewed with web analytics software, on web server logs, and in Google webmaster tools.

Google Dance – Some internet marketers reference “Google Dance” as the time just after the search engine results pages change because of a change in Google algorithms. Usually webmasters and marketers who lost top ranking and keyword placements were the ones who told the “Google Dance” story.

Inbound Link
An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links important because many search engine algorithms use the quality and quantity of inbound links to measure the popularity of a Web page.

Someone who starts up a business in information technology or online communications.

Keyword Research
Keyword research includes the processes and methodologies to research key words that would be used for search and internet marketing campaigns.

Keyword Marketing
Keyword Marketing is the act, process, or technique of promoting, selling, and distributing a product or service on-line.

Keyword Effectiveness Index

A discussion group on Usenet devoted to talking about a specific topic. Currently, there are over 15,000 newsgroups. Also called usenets, newsgroups consist of messages posted on electronic bulletin boards. Each board has a theme, and there are tens of thousands of newsgroups concerning every imaginable topic. Many of them cover professional subjects and societies and are rich sources of business information; others are junk and contain little but mindless drivel.

in/Opt out
An email marketing promotion that typically gives consumers an opportunity to “opt in” (taking action to be part of the promotion) or to “opt out” (taking action to not be part of the promotion). Marketers can be sensitive about the distinction, although many are secretly anxious about the day when email, like real-world direct mail, becomes an opt-out medium.

Formerly known as Overture and originally known as GoTo was acquired by Yahoo and represents Yahoo Search Marketing and is the most widely used pay per click search engine. Overture supplies results for some of the most popular search engines and search portals, including AltaVista, GO, HotBot, iWon, Lycos, MSN Search and others.

An advertising pricing model in which advertisers pay agencies based on how many consumers clicked on a promotion. Condemned by advertisers and agencies alike for its many marketing vagaries and technical loopholes.

An advertising pricing model in which advertisers pay agencies based on how many consumers see their promotions.

Pay Per Click. A type of campaign or service which applies a CPC price to relevant keyword phrases to easily and accurately calculate positioning, online marketing costs and ROI for your website. As opposed to a Maintenance or Optimization SEO campaign, the client only pays for the traffic that is provided, based on the agreed CPC.

Quality Score
A score assigned by search engines that is calculated by measuring an ad’s clickthrough rate, analyzing the relevance of the landing page, and considering other factors used to determine the quality of a site and reward those of higher quality with top placement and lower bid requirements. Some factors that make up a quality score are historical keyword performance, the quality of an ad’s landing page, and other undisclosed attributes. All of the major search engines now use some form of quality score in their search ad algorithm.

See spider or crawler.Robots.txt
A file place on your website directory tree which gives instructions to robots/spiders as to what content to access.

Return on Ad Spend

Search Engine Marketing
The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and pay per click advertising (PPC), as well as using all other areas and services offered by Search Engines.

Search Terms
Text that is typed into a search engine to gain results leading to related content.

Search Engine Optimization is the ongoing process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.

Social Media
A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space, social bookmarking sites like, social news sites like Digg or Simpy, and other sites that are centered on user interaction.

Squeeze Page
A page that promises to deliver some type of information when the visitor enters in some personal information. Typically it is as simple as a name and email. This information can then be used to market to the visitor later.

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Refers to content submitted or suggested to a search engine or directory. Several search engines and directories supply forms for users to complete to suggest or pay for content to be included. In most cases the actual submission should be optimized to include relevant keyword phrases to increase the chances of being found in a search.

Unique Users
The total number of different users, or different computer terminals which have visited a Web site. This is measured using advanced tracking technology or user registration.

Universal Search
Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page. Results can include images, videos, and results from specialty databases like maps and local information, product information, or news stories.

To send a file from one computer to another via modem or other telecommunication method.

Uniform Resource Locator, an HTTP address used by the World Wide Web to specify a certain site. This is the unique identifier, or address, of a web page on the Internet. URL can be pronounced “you-are-ell” or “earl.” It is how web pages, ftp’s, gophers, newsgroups and even some email boxes are located.

Magazines that are published digitally, rather than on paper. Some are mainstream, others are oddball and cover almost every topic imaginable

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