Effective Online Advertising Strategies

What are some of the most effective marketing strategies for a home based business of selling travel?

I have been running a home based online travel business, specializing in trips to South America for about 3 years now. I am still trying to find out the best way to spend the money I set aside for marketing/advertising. I found out that trade shows are too expensive and do not produce results I’d hoped for. Is it worthwile hiring a PR/Marketing consultant?
Thank you
Analia Rupar
Eureka Travel

Hello there,

You probably do not have the resources (working capital) to compete directly against the major players in the general market. You will need to identify a niche in the travel market in which you can compete. Being a small business means you can adapt to the needs of a specific niche in the market much better than a large business can. Use that strength to your advantage. Find a market niche and exploit that.


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