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Buying an web site, what do you look at?

I looking into buying a website, it is an online magazine based site, which would get me and others free products, and some advertising revenue
what are the best things to look at for, to examine the potential and past history of it, many thanks for your input

The main things would be to look at are:

Reliability- most companies can give you a rough percentage of up time

Storage- if you are going to be hosting a lot of data make sure that you will receive enough storage to hold it.

Bandwidth- make sure that the bandwidth is higher than the amount of data you expect to have to send to the web you don’t want them to cut you off after 20 days each month because you go over.

As for advertising you would probably be better using something like Google adds.

Hope this helps

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