Online Advertising Alternative Advertisers

online advertising alternative advertisers

One of the best way to earn from your website or blog is through direct advertising. Direct advertising is where you offer ad space on your site to advertisers for a fee. Direct advertising is often use as an alternative to pay-per-click advertising and affiliate marketing where you depend on the clickthroughs and sales generated by your website. Direct advertising will give you straight cash for a specific period of time.

Bloggers and webmasters alike have been lurking in this industry to monetize their sites and make money. But there is a catch in direct advertising method, your site must have tons of traffic. If you don’t have traffic, you will not gonna have advertisers for your site. So the first thing you should do is to build a good marketing plan and work on your site SEO to receive organic traffic from the search engines.

Once your site or blog is popular, you are ready to offer direct advertising to your site. Space ads prices varies from location. If the ads is above the fold (upper portion of the site), the ads are usually expensive. If the ads is below the fold (lower portion of your site), the price is more negotiable but it doesn’t mean that it is much cheaper.

Ad sizes varies also in prices. A 468×60 horizontal banner are much affordable than vertical 160×600 skyscrapers and 300×250 rectangle banners. Why? According to most online marketers, skyscrapers and rectangle are the most effective ads sizes than horizontal banners. Usual links can also be sold to monetize your site. You can sell a simple blogroll links for a much affordable prices.

Now how can you apply direct advertising method to your site or blogs? Below are some guidelines to a successful advertising campaign.

1. Choose the best ads spaces for your site

The first thing you should do is to plan your advertising slots from your site. Make sure to have the best lucrative and right ads spot for your website or blog. A good advertising space can be filled in no time from the best advertising merchants around the globe.

2. Build your own Advertising Page

An advertising page is your own ads to your direct advertising campaign. This is where you list all your available ad space slots from your site. Include accurate information such as your search engine page rank, Alexa rank, traffic statistics, banner sizes and prices of each ad slots. People will know that you are selling ad space to your site through this advertising page.

3. Set the right price

It is important that you know the right price for your site. How can you do this? You can research ads prices through other websites who also do direct advertising. Review their traffic statistics and page rank because this are very important when setting up prices for your advertising space.

You can set your prices at lower rates at first to attract more advertisers. Then slowly increase your rates as slowly as possible. Also remember that you should also be open to price negotiation with some advertisers.

Now that you are serving ads to your site, the next thing you should do is to maintain your advertisers to be loyal to your services. You can have loyal advertisers through great customer service and excellent communication. Most likely, webmasters that don’t often talk to their merchants will not going to renew their subscription.

Other way to maintain a good ad campaign is through testimonials. Testimonials are great tool for marketing ads services. You can almost see testimonials in every product promotions or ads services based websites or blogs.

You can post a good and real testimonials through satisfied advertisers of your site. Most advertisers who renew their business will leave quality testimonials without asking for it. But if they aren’t giving anything, it is wise to ask for it nicely or send them a thank you email after their contract has expired. This would allow them to send a useful message of what kind of advertising experience they had with your site. You can then use that message as a testimonial for your direct advertising services.

It is also important to give discounts from time to time especially to those who are frequent buyer of your services. Direct advertising is one of the best tools you can apply to boost your monthly income from your website and blogs. This is also one of the right monetization method to combine with your other online business programs to earn more profits in the Internet. I myself is planning to apply this method as soon as this blog gets enough traffic from my marketing efforts. I hope this article helps you a lot in making money from your website or blogs.

About the author

Noah Mark Rodolfo is an Online Businessman that is committed in bringing the best information on how to earn money online. If you are interested in making money from the comfort of your own home, you may visit his website at Best Online Business for more online business opportunity.

I am a publisher and what advertisement can I use?

I have a website, and I use adbrite.. but I don’t understand adbrite. I can’t use google either since I was not approved..

Do you know any other kind of ads for publishers?

You can try these.


AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don’t. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.


MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There’s also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense’s and they’re just as easy to set up. Also, registration for MarketBanker is free.


BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it’s also very flexible.


RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there’s an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn’t. That means there’s a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.


AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn’t stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There’s a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it’s a breeze.

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