Online Advertising Networks

online advertising networks

Why an Online Advertising Network Has an Immense Reach?

When it comes to being a well recognized brand, then extensive advertising is necessary. The advertising done by a vast medium like Internet can only help the advertisers to do so. The need of advertising, being an essential part of promotional mix, cannot be neglected. So, there arises a need of following strategic promotions, designed in coordination with an online ad agency. On top of that, the solutions must contain an efficient use of an online advertising network.

The online advertising network is useful due to the widespread reach and premium publishing area it offers. This network is formed with inclusion of publisher websites that rank good on several parameters. The factors are website analytics, theme and quality of content. The advertising space becomes useful due to the capability of the publisher website to come up on SERP. These publishers get paid by advertisers for displaying their ads.

The ad management is done by online ad agencies that include ad design, development, ad placement, ad rotation, size of banner ads, traffic reporting, targeting audience, keyword analysis, tracking, payout accounting etc. Now, an into online Advertising Network does not only consist of publishers but also it is incomplete without advertisers, agencies and users. The advertisers become equipped with an interesting way to spread the awareness. Increased usage of Internet is a well known fact today.

On top of that, a busy life schedule makes a person abstain from coming across television advertisements. On the contrary, Internet has an advantage of being easily accessible from the offices. This indicates that online advertising is more effective and widely reachable. Then targeting techniques are tools that enhance the potential of an online advertising network. They ensure to draw relevant audience towards the advertisements, which is done with their strategic application.

With an online advertising network, marketers have the choice of displaying ads according to choice of day/time, browser/network type, connection type, geographical area, user type etc. A man surfing the Internet in office hours can be reached by an advertiser dealing in men perfume but advertiser may not reach him with TV during the same time. This discretion becomes important to keep the cost minimum by only doing targeted advertising.

About the Author

Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online Advertising Network, internet banner advertising, online web site advertising, web banners.

Besides advertising on google and yahoo and all theirs network where can I advertise my online business ?

Like Bizrate, Amazon, Ebay etc Is there more and how do I do it ?

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

CEO of Online Advertising Ad Network, Speaks to VP of Software Development, Sid Fein – 4/28/09


 Mail this postStumbleUpon It!

Technorati Tags: , , , , , , , , ,

Tags: , , , , , , , , ,

Leave a Reply