Online Advertising Revenue Trends

online advertising revenue trends

Stats on ad dollars being shifted to online?

Does anyone have any information or statistics about the trend of ad dollars being shifted from tradition vehicles to online?

Thanks very much,
Victor

The Internet Advertising Bureau publishes quarterly and annual reports on trends on online advertising.

Their annual report typically shows a comparison of online advertising compared to other ad mediums. They also include comparisons of ad revenue growth of online advertising vs. broadcast and cable television

Here’s their 2007 report
http://www.iab.net/media/file/IAB_PwC_2007_full_year.pdf

John Vogel consequences


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