Online Advertising Strategies Global Marketing

online advertising strategies global marketing

whats the swot analysis for southwest airlines?

Strengths:
Best low fare carried
Tripe Crown for annual performance
Quickly seizes strategic opportunity when they arise
Team Sprit employees 1st
Made 20% of flights to one stop
Even though union shop, open and negligable work hours
Web marketing, 50% revenue from online booking
First airline on the web
Lowest cost per availble seat out of all airlilnes

Weakness
Conservative Growth Tactics
Cuts cost in customer service areas
Not subscribed to centralized reservation servicee
Other companies now using the same management strategies
Only provides service in 58 cities

Opportunities
Expansion to other cities
Make more one stop flights to other cities
Make more online presence to increase sales
Advertise Lowest cost strategy
Apply saved customer service expensives to website advertisment and online booking strategies
Buy out smaller airline companies

Threats
Jetblu
Global tensions past 9/11
New tax system
New Security measures
Aviation insurnace
Terrorist attacks
Severe general decrease in customer air travel.


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